Management team
Visionary leaders committed to sustainability and innovation.
We are the only company in the world that has developed a technology and a specific process for the material recovery of non-hazardous solid waste, in its rejection fraction, which achieves the recovery of the total practice of waste. The waste is converted into raw material that is added back to the production cycle, thus mitigating greenhouse gases in a very efficient way and contributing to the sustainability of the planet.
Founders
Juan José Hernández Samaniego
Enrique Aráez Briegas
Juan Manuel MartÃnez Alcaraz
Jesús MartÃnez Reig
At Greene, leadership comes not only from our visionary founders, but also from a committed and diverse management team.
This group of leaders is dedicated to driving our mission of sustainability and innovation, ensuring that every initiative is aligned with our core values.
Jorge Moreno Gorostizaga
Antonio Juarez Martinez
Jesús Fabra Maciá
Vicente Centelles Chuliá
Alejandro Pastor Berenguer
With a vision oriented towards a greener and fairer future, we strive to be a leader in the circular economy, ensuring that every step we take is aligned with our values.
Juan José Hernández Samaniego | CEO
Visionary Leadership in the Circular Economy and Resource Recovery
STRATEGIC AND FOUNDATIONAL VISION
Driving corporate growth since 2011, transforming a technical consulting firm into a well-established industrial group (Greene Enterprise), ensuring the continuity of the business model and alignment with long-term objectives.
INDUSTRIAL TRACK RECORD
More than 20 years of experience in managing “turnkey” (EPC) projects and commissioning industrial plants in the chemical sector. A proven track record of successful project execution in complex international environments:
- Cross-linked EVA foam compound production line at Liberty Puram, Ltd.
(CAPEX: 5M€) located in Karnal (India) - Cross-linked EVA foam compounding line at Action Shoes, Ltd.
(CAPEX: 4.5 million euros) located in Delhi, India - Cross-linked EVA foam compounding line at Calzdos Novaflex, Ltd.
(CAPEX: 3.5 million euros) located in Los Teques, Caracas (Venezuela) - Rubber injection molding line at Bolflex, Felgueiras (Portugal) (CAPEX: 3.5 million euros)
- Expanded Polystyrene Production Line for Omega Urbacivil, Mali (CAPEX: 2M€)
- Co-extrusion-based hot-melt pillow-pack production line for Chialli, Oran (Algeria)
TECHNOLOGICAL CAPABILITY
In-depth knowledge of polymer chemistry and value-added processes. His technical expertise helps mitigate operational risks when making critical decisions regarding the company’s core technology.
Bachelor of Science in Chemistry (University of Alicante)
Master’s Degree in Polymer Science and Technology (ICTP/CSIC)
Jorge Moreno Gorostizaga | CFO
Strategist in structured financing for sustainable assets.
FINANCIAL STRATEGY AND BANKABILITY
With more than a decade of experience in Corporate & Investment Banking, where he held executive positions at Banco Santander, he brings solid expertise in structured finance and equity investments. He maintains close working relationships with financial institutions and investment funds.
He is responsible for driving the company’s financial strategy and supporting the implementation of the 2025–2030 Strategic Plan, with a focus on financing, investment, and valuation initiatives that enable sustainable growth.
PROJECT FINANCING
Expertise in structuring financing and capital in Europe for renewable energy infrastructure, the environment, the circular economy, water and waste, and innovation.
Proven ability to lead financing rounds and ensure the financial viability of large-scale industrial assets. Examples: Waste-to-energy projects (£400M), biofuels and biomass projects (€200M–£400M), and financing of infrastructure project portfolios (up to €2.0bn).
FOCUS ON SUSTAINABLE FINANCE
Previous leadership experience in the areas of Strategic Financial Planning and Capital Structure,
Sustainable Finance (ESG) and the Circular Economy, Investment Analysis and Valuation, and
Structured Finance, aligning Greene’s financial strategy with
green investment criteria and the European taxonomy to maximize fundraising.
Bachelor’s Degree in Business Administration and Management (Complutense University of Madrid)
Specialization in International Business and Project Management (ESCP France – Paris)
Executive MBA (IE Business School – Madrid)
Jesús MartÃnez Reig
Generating future assets and ensuring the commercial viability of the pipeline
REGULATORY COMPLIANCE AND PERMITTING
More than 20 years of experience in the waste management sector, with a solid track record in obtaining permits and securing legal approval for industrial activities. Regular interaction with public authorities (municipalities, autonomous communities, and sector-specific agencies), coordinating requirements, corrective actions, and technical consultations to reduce administrative risks and expedite decision-making prior to construction investment.
Additional experience in liaising with waste management companies and industry operators, facilitating agreements and waste supply contracts that ensure the operational viability of projects.
ENVIRONMENTAL IMPACT ASSESSMENT
We specialize in environmental consulting and impact studies, ensuring that projects strictly comply with current regulations and avoiding future legal issues.
QUALITY MANAGEMENT SYSTEMS
Experience as a Quality Director, ensuring the implementation of ISO standards and rigorous procedures that provide traceability and excellence during the project development phase.
Bachelor of Science in Chemistry
Master’s Degree in Quality and Environmental Management
Master’s Degree in Marketing and Sales (OBS)
Alejandro Pastor Berenguer
Mitigating Construction Risk (CAPEX) and Ensuring International Operational Continuity
INDUSTRIAL ASSET MANAGEMENT
More than 12 years of experience ensuring the construction and operation of critical infrastructure in the energy, oil and gas, and water treatment sectors. A rigorous focus on meeting deadlines, staying within budget, and ensuring technical quality.
MULTI-JURISDICTIONAL EXPERIENCE
Proven track record as a Site Manager and construction supervisor on national and international projects (United Kingdom, Canada, the U.S., Bolivia, Angola, Mexico), demonstrating the ability to adapt to regulatory requirements and manage operations in various markets.
CAPEX AND OPEX EFFICIENCY
Extensive experience in technical purchasing and procurement management, optimizing the supply chain and focusing on reducing operating costs throughout the plants’ lifecycle.
Agricultural Engineer (UPV)
Specialization in Risk Prevention
Juan Manuel MartÃnez Alcaraz
Synergy between scientific strategy and financial architecture for fundraising and investment risk mitigation.
RAISING NON-DILUTIVE FUNDING
An expert in identifying and managing public grants and multilateral tenders. His management approach optimizes the cash flow of innovation and technological development projects, reducing the need for bank financing for R&D&I.
STRATEGIC ALIGNMENT OF R&D
A dual technical and financial perspective that ensures research projects are not only technologically viable but also profitable and aligned with the group’s business strategy, enabling the creation and development of new business models.
RISK MANAGEMENT AND COMPLIANCE
Experience in financial management and administration in the chemical industry, ensuring rigorous control of project costs and compliance with financial accountability regulations.
Bachelor of Science in Chemistry
Master’s in Financial Management (OBS Business School)
Jesús Fabra Maciá
Corporate legal protection and talent management for operational stability.
LEGAL RISK MITIGATION
Comprehensive legal management that ensures regulatory compliance in all corporate transactions, upholding the highest ethical and legal standards. Ability to review and draft all types of legal and contractual documents and to resolve disputes in order to protect the Group’s interests.
TALENT MANAGEMENT AND RETENTION
A human resources strategy focused on workforce stability and attracting qualified talent, reducing turnover in key positions and ensuring internal know-how.
COMPLIANCE
Design, implementation, and oversight of the company’s compliance system, ensuring the proper application of corporate policies, the identification and management of legal and ethical risks, and ongoing alignment with current legislation.
Bachelor of Laws (University of Alicante)
• SICUE Program (University of Salamanca)
• SICUE Program (Pablo de Olavide University, Seville)
Master’s Degree in Law (International University of Valencia)
Master’s Degree in Corporate Legal Consulting (International University of La Rioja)
Vicente Centelles Chuliá
Converting Technology Assets into Fundable Projects Through Industrial Validation
TECHNOLOGY TRANSFER AND SCALING
Specialist in developing technologies from the conceptual phase through to industrial validation. Their approach reduces the technology risk associated with implementing new waste-to-energy processes (pyrolysis/gasification) and ensures compliance with the TRL milestones required for the viability of industrial investment.
PROJECT GOVERNANCE (PMO)
Implementation of standardized project management methodologies that ensure predictability in costs and timelines, while optimizing the allocation of resources and methodologies within the company.
VALIDATION OF ENERGY VECTORS
Direct oversight of the development of bio-oils, H2, and biomethane, ensuring that new products meet the market standards and continuous operation requirements set by investors.
Bachelor’s Degree in Industrial Technology Engineering (UPV)
Master’s Degree in Project Management (University of Alcalá)
Antonio Juarez Martinez
Process Architecture for OPEX Efficiency and Internal Management Control
OPERATIONAL EFFICIENCY (OPEX)
Design and implementation of organizational structures that maximize productivity and reduce operational redundancies. A direct focus on improving margins through resource optimization.
MANAGEMENT AND PROCESS CONTROL
Establishment of corporate KPIs and balanced scorecards that enable accurate monitoring of departmental performance, facilitating data-driven decision-making by the Executive Committee.
SCALABILITY OF THE BUSINESS MODEL
Development of robust, standardized internal processes that prepare the company for accelerated growth while mitigating the organizational risks associated with rapid expansion.
Development of corporate business plans, capital allocation, M&A, and FP&A.
Bachelor’s Degree in Business Administration and Management. Specialization in the Industrial Sector.
Master’s in Financial Management. Chartered Controller Analyst
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C/MartÃn y Soler, 18 Pta. 6
Elche Parque Industrial
03203 Alicante (Spain)
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